About

A Note From Our Founder

Hi, I'm Mariana

I started Baede in 2026 with the support of my family and mentors who encouraged me to go for an idea that kept pulling at me.

Baede came from a simple belief: that the way we care for ourselves shapes the culture we live in. When we slow down, even for a moment, we create space to be more present, more thoughtful, and more connected. The things we reach for every day can quietly influence how we feel and how we show up.

My brand is still in its early days, and I'm learning as I go. What matters most to me is building something with you by listening, evolving, and creating essentials that feel real and personal.

Thank you for being here and for being part of this journey. I'm excited to keep growing together and to build a brand where care naturally becomes culture.

With love,

Mariana

Elevate Your Daily Rituals

Baede is a women-owned lifestyle brand focused on helping you slow down and live more intentionally. We create well-designed essentials that transform everyday moments into meaningful rituals of self-care.

Our Philosophy

In a world that moves too fast, we believe in the power of slowing down. Each product we create is designed to bring a sense of calm and intention to your daily morning routine, your evening wind-down, or the quiet moments in between.

Intentional Living, Refined Design

We're not about complicated routines or overwhelming choices. Our products are thoughtfully designed to feel refined and effortless, making it easy to implement self-care into your day in small but meaningful ways.

Giving Back

We're deeply grateful for the support we've received, and giving back is an important part of that gratitude. A portion of our profits goes toward organizations that work to fight period poverty and support menstruation education and resources for girls.

No matter where someone comes from or what their journey looks like, access to menstrual care should never be a barrier to opportunity. This is one way we live out our belief that where care meets culture, real change can happen.

As we grow, we're committed to being transparent about the organizations we support and the impact we're able to make. Thank you for being part of this mission and helping us support girls in reaching their full potential.